{"id":1927,"date":"2022-07-31T22:55:29","date_gmt":"2022-07-31T22:55:29","guid":{"rendered":"https:\/\/seeland.dev.mxm.agency\/?page_id=1927"},"modified":"2022-11-25T19:47:47","modified_gmt":"2022-11-25T17:47:47","slug":"redactrice-et-redacteur-publicitaire-avec-brevet-federal","status":"publish","type":"page","link":"https:\/\/kairos-academy.ch\/fr\/redactrice-et-redacteur-publicitaire-avec-brevet-federal\/","title":{"rendered":"R\u00e9dactrice et R\u00e9dacteur publicitaires avec brevet f\u00e9d\u00e9ral"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb5%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbR\u00e9dactrice et R\u00e9dacteur publicitaires avec brevet f\u00e9d\u00e9ral\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:42|text_align:left|line_height:52px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1590864912203{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]Formation professionnelle visant la sp\u00e9cialisation dans le domaine de la r\u00e9daction publicitaire. La formation pr\u00e9pare aux examens professionnels f\u00e9d\u00e9raux.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb3%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb id=\u00a0\u00bbcore-features\u00a0\u00bb row_name=\u00a0\u00bbCore Features\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1663839266166{padding-bottom: 10px !important;}\u00a0\u00bb]\n

Description de la formation<\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1661714882867{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]\n

En tant que R\u00e9dactrice ou R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral vous travaillez dans une agence publicitaire, une agence Full-Service ou une agence de communication, sur une base Freelance ou alors dans un grand d\u00e9partement de communication d’une entreprise (c\u00f4t\u00e9 client), respectivement en tant que responsable \u00ab textes \u00bb au sein de cette entreprise. La formation vous permettra de vous entrainer ad\u00e9quatement dans l’objectif de r\u00e9ussir l\u2019examen professionnel.<\/p>\n

Dans votre fonction, vous \u00eates en mesure d\u2019exercer de nombreuses activit\u00e9s, comme p.ex. l\u2019\u00e9laboration des approches visuelles. Vous comparez la coh\u00e9rence du texte avec la ligne directrice (fil rouge) et examinez la coh\u00e9rence de l’id\u00e9e et de la conception graphique. Vous assumez l’ensemble des t\u00e2ches de coordination. Votre capacit\u00e9 d’anticiper ainsi que vous bonnes connaissances linguistiques vous facilitent la gestion de la transmission correcte et comp\u00e9tente de contenus de messages, aussi lorsqu’il s’agit de traductions dans d’autres langues.<\/p>\n

Suite au Briefing, vous vous documentez sur la situation concurrentielle, les besoins et attentes des consommateurs, vous d\u00e9veloppez par la suite des id\u00e9es pour votre concept, utilisez des techniques cr\u00e9atives, r\u00e9digez des textes et r\u00e9fl\u00e9chissez sur les aspects visuels. Le plus important est que tout soit coordonn\u00e9.<\/p>\n

Vous cr\u00e9ez des campagnes compl\u00e8tes qui sont align\u00e9es \u00e0 vos id\u00e9es de communication (affiches, annonces, spots, etc.). Vous cr\u00e9ez des slogans dr\u00f4les ou surprenants qui capteront l’attention de vos publics cibles et qui s\u2019ancreront dans leurs m\u00e9moires.<\/p>\n

De bonnes connaissances des m\u00e9dias audiovisuelles et \u00e9lectroniques, du spot radio ou TV, des Blog et d’Internet sont incontournables, comme aussi la ma\u00eetrise des instruments du Marketing et de la communication.<\/p>\n

En tant que R\u00e9dactrice ou R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral vous connaissez bien \u00e9videmment les r\u00e8gles d’orthographe et de la grammaire et vous savez utiliser correctement les diff\u00e9rents signes de ponctuation. En plus, vous respectez – o\u00f9 n\u00e9cessaire – les textes de Loi, la convention de loyaut\u00e9 et le droit d’auteur.<\/p>\n

Celui de R\u00e9dacteur ou R\u00e9dactrice publicitaire est un m\u00e9tier qui requiert passion pour l\u2019\u00e9criture, rapidit\u00e9 d\u2019esprit et de la cr\u00e9ativit\u00e9, ainsi qu\u2019une excellente culture g\u00e9n\u00e9rale, un sens critique ainsi qu’un int\u00e9r\u00eat prononc\u00e9 pour les tendances actuelles.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb80″ bottom_padding=\u00a0\u00bb80″ text_color=\u00a0\u00bbcustom\u00a0\u00bb custom_text_color=\u00a0\u00bb#0a0a0a\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb color_overlay=\u00a0\u00bb#f27515″ overlay_strength=\u00a0\u00bb0.95″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb8\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb phone_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbregular\u00a0\u00bb highlight_color=\u00a0\u00bb#ff1053″ style=\u00a0\u00bbhalf_text\u00a0\u00bb]\n

Pour passer \u00e0 l’inscription<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Inscrivez-vous maintenant aux cours pr\u00e9paratoires de R\u00e9dactrice ou de R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb4\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb 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solid_text_color_override=\u00a0\u00bb#ffffff\u00a0\u00bb icon_family=\u00a0\u00bbdefault_arrow\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/kairos-academy.ch\/fr\/contact\/\u00a0\u00bb text=\u00a0\u00bbInscription\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#f7f7f7″ scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb100″ bottom_padding=\u00a0\u00bb100″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

La formation<\/h2>\n[\/vc_column_text][toggles style=\u00a0\u00bbdefault\u00a0\u00bb][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbLa formation\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
\n

Champs d’action et branches de l’examen<\/strong><\/h2>\n

Id\u00e9e, concept, texte, r\u00e8gles de l’orthographe, grammaire, ponctuation, r\u00e9daction, m\u00e9dias audiovisuels et elektroniques, analyse et effet du texte, instruments Marketing et communication, recherche, droit <\/div>[vc_column_text]\n

Etapes du programme<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
\n
BASES<\/h5>\n

 <\/p>\n

    \n
  • Marketing<\/li>\n
  • instruments de communication
    \noff- et online<\/li>\n
  • formes de textes<\/li>\n
  • recherche<\/li>\n
  • droit<\/li>\n
  • grammaire<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
    \n
    DEVELOPPEMENT DES COMPETENCES<\/h5>\n

     <\/p>\n

      \n
    • Briefing et contrat publicitaire<\/li>\n
    • textes commerciaux<\/li>\n
    • gestion de projets<\/li>\n
    • communication int\u00e9gr\u00e9e<\/li>\n
    • massage<\/li>\n
    • Claim et Slogan<\/li>\n
    • Management de campagnes et techniques de cr\u00e9ativit\u00e9<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
      \n
      TRAINING<\/h5>\n

       <\/p>\n

        \n
      • Techniques de travail<\/li>\n
      • Techniques de pr\u00e9sentation<\/li>\n
      • Entrainement aux examens oraux<\/li>\n
      • Entrainement aux examens \u00e9crits<\/li>\n
      • Min. 2-3 simulations completes de l’examen final<\/li>\n
      • Travaux de groupe<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Objectifs et mat\u00e9riel didactique
        \n<\/strong><\/p>\n

        A l\u2019issue de la formation, les participants ma\u00eetrisent la th\u00e9orie et la pratique pour agir avec comp\u00e9tence dans leur fonction. Ils seront en mesure de r\u00e9pondre aux crit\u00e8res pr\u00e9cis\u00e9s dans les directives f\u00e9d\u00e9rales et capables de travailler au sein d’un d\u00e9partement de communication d’une grande entreprise, d’une agence sp\u00e9cialis\u00e9e ou aussi en qualit\u00e9 de Freelance et seront capables de se pr\u00e9senter aux examens f\u00e9d\u00e9raux afin d\u2019obtenir le brevet f\u00e9d\u00e9ral de R\u00e9dactrice ou R\u00e9dacteur publicitaire. Un mat\u00e9riel copieux et bien structur\u00e9 est fourni en forme \u00e9lectronique (compris dans le co\u00fbt de votre formation).<\/p>\n

        Remarque: l’ordre des branches peut varier d’une vol\u00e9e \u00e0 une autre.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbConditions d’admission\u00a0\u00bb][vc_column_text]L\u2019admission \u00e0 l\u2019examen f\u00e9d\u00e9ral est assur\u00e9e aux personnes :<\/p>\n

         <\/p>\n

          \n
        • Lors de l’admission \u00e0 la formation et \u00e0 l’examen f\u00e9d\u00e9ral des tr\u00e8s bonnes connaissances du Marketing et de la communication sont n\u00e9cessaires, une formation, voire une certification MarKom ou similaire peut \u00eatre un atout (pas obligatoire)<\/li>\n<\/ul>\n

           <\/p>\n

          et (obligatoire)<\/p>\n

           <\/p>\n

          a) qui peuvent justifier de l\u2019une des formations mentionn\u00e9es ci-apr\u00e8s ou d\u2019une qualification \u00e9quivalente :<\/p>\n

            \n
          • certificat f\u00e9d\u00e9ral de capacit\u00e9 d\u2019employ\u00e9e\/d\u2019employ\u00e9 de commerce<\/li>\n
          • dipl\u00f4me d\u2019une \u00e9cole de commerce reconnue par la Conf\u00e9d\u00e9ration<\/li>\n
          • dipl\u00f4me d\u2019une \u00e9cole sp\u00e9cialis\u00e9e reconnue par la Conf\u00e9d\u00e9ration, d\u2019une dur\u00e9e d\u2019au moins 3 ans<\/li>\n
          • certificat de maturit\u00e9 (tout type, y compris professionnelle)<\/li>\n
          • dipl\u00f4me d\u2019une \u00e9cole professionnelle sup\u00e9rieure, d\u2019une haute \u00e9cole sp\u00e9cialis\u00e9e ou d\u2019une haute \u00e9cole reconnue par la Conf\u00e9d\u00e9ration<\/li>\n
          • brevet f\u00e9d\u00e9ral de sp\u00e9cialiste en communication, de sp\u00e9cialiste en marketing, de sp\u00e9cialiste en vente ou de sp\u00e9cialiste en marketing direct<\/li>\n<\/ul>\n

             <\/p>\n

            b) qui disposent de trois ans au minimum de pratique professionnelle dans les domaines de la publicit\u00e9, des relations publiques, du journalisme, du marketing, de la vente ou du marketing direct\u00a0;[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbD\u00e9but des cours et d\u00e9tails\u00a0\u00bb][vc_column_text]\n

              \n
            • \n

              REDACTEURS PUBLICITAIRES AVEC BREVET FEDERAL \u2013 320 le\u00e7ons de <\/strong>45 minutes – variante A)<\/h4>\n

              320 le\u00e7ons de 45 min.<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 2-3 semestres, co\u00fbt de la formation 9\u2019600 CHF<\/strong> (hors<\/u> frais d\u2019examen f\u00e9d\u00e9ral).<\/p>\n

              IMPORTANT : <\/strong>avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 4\u2019800, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/p>\n

              Participants : la formation convient \u00e0 des personnes venant de tout les professions commerciales qui disposent d’une premi\u00e8re exp\u00e9rience dans le domaine de la communication Marketing, du Marketing, de la vente active, du Direct Marketing, du journalisme, etc. sans exclure les personnes avec une exp\u00e9rience plus importante qui cherchent une formation compl\u00e8te et approfondie dans le but d’atteindre le niveau de comp\u00e9tences requis pour se pr\u00e9senter \u00e0 l’examen professionnel de R\u00e9dactrice et R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral.<\/em><\/p>\n

              Avantage financier: avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 4\u2019800, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/li>\n<\/ul>\n

               <\/p>\n

                \n
              • \n

                REDACTEURS PUBLICITAIRES AVEC BREVET FEDERAL <\/strong>\u2013 180 le\u00e7ons de <\/strong>45 minutes – variante B)<\/h4>\n

                180 le\u00e7ons de 45 min.<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 2-3 semestres, co\u00fbt de la formation 7’650 CHF<\/strong> (hors<\/u> frais d\u2019examen f\u00e9d\u00e9ral).<\/p>\n

                Avantage financier: avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 3\u2019825, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/p>\n

                Participants : la formation convient \u00e0 des personnes qui disposent d\u00e9j\u00e0 d’une bonne exp\u00e9rience dans le domaine de la communication Marketing, du Marketing, de la vente active, du Direct Marketing, du journalisme, etc. r\u00e9alis\u00e9e au sein d’une entreprise ou d’une agence et qui veulent se pr\u00e9senter \u00e0 l’examen professionnel de R\u00e9dactrice et R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral.<\/em><\/li>\n<\/ul>\n

                 <\/p>\n

                  \n
                • \n

                  REDACTEURS PUBLICITAIRES AVEC BREVET FEDERAL <\/strong> \u2013 100 le\u00e7ons de <\/strong>45 minutes – variante C)<\/h4>\n

                  100 le\u00e7ons de 45 min.<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 2-3 semestres, co\u00fbt de la formation 5’900 CHF<\/strong> (hors<\/u> frais d\u2019examen f\u00e9d\u00e9ral).<\/p>\n

                  Avantage financier: avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 2\u2019950, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/p>\n

                  Participants : la formation convient \u00e0 des personnes qui disposent d’une tr\u00e8s bonne exp\u00e9rience professionnelle de plusieurs ann\u00e9es, r\u00e9alis\u00e9e au sein de plusieurs entreprises p.ex. ou d’une agence, et qui veulent se pr\u00e9senter \u00e0 l’examen professionnel de R\u00e9dactrice et R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral.\u00a0<\/em>L’admission se fait sur dossier et\/ ou par un test pr\u00e9liminaire.<\/li>\n<\/ul>\n

                   <\/p>\n

                   <\/p>\n

                  D\u00c9BUT DES COURS EN PRINTEMPS ET EN AUTOMNE<\/strong><\/h4>\n

                  Un plus attractif :<\/strong> KAIROS vous offre la possibilit\u00e9 de choisir librement la langue de votre formation et la langue dans laquelle vous passerez les examens (trois langues nationales + anglais pour le travail de dipl\u00f4me)[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbTitre obtenu\u00a0\u00bb][vc_column_text]\n

                  \n
                  TITRE<\/strong><\/h5>\n

                  Les personnes ayant r\u00e9ussi l’examen pourront porter le titre prot\u00e9g\u00e9 suivant :<\/p>\n

                  R\u00e9dactrice ou R\u00e9dacteur publicitaire avec brevet f\u00e9d\u00e9ral<\/strong><\/p>\n

                  Pour la traduction anglaise, le titre recommand\u00e9 correspond \u00e0 \u00ab\u00a0Copywriter, Federal Diploma of Higher Education\u00a0\u00bb.<\/p>\n

                  Les examens \u00e9crits et oraux ont lieu chaque ann\u00e9e en octobre et en novembre (Zurich).<\/p><\/div>\n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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