{"id":2083,"date":"2022-08-01T21:12:51","date_gmt":"2022-08-01T21:12:51","guid":{"rendered":"https:\/\/seeland.dev.mxm.agency\/?page_id=2083"},"modified":"2022-11-23T14:33:00","modified_gmt":"2022-11-23T12:33:00","slug":"responsable-de-communication-avec-diplome-superieur-federal","status":"publish","type":"page","link":"https:\/\/kairos-academy.ch\/fr\/responsable-de-communication-avec-diplome-superieur-federal\/","title":{"rendered":"Responsable de communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb5%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbResponsable de communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:42|text_align:left|line_height:52px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1590864912203{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]Formation continue pour la qualification de cadres dans le domaine de la communication. La formation pr\u00e9pare aux examens sup\u00e9rieurs f\u00e9d\u00e9raux.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb bottom_padding=\u00a0\u00bb3%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb id=\u00a0\u00bbcore-features\u00a0\u00bb row_name=\u00a0\u00bbCore Features\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb centered_text=\u00a0\u00bbtrue\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb enable_animation=\u00a0\u00bbtrue\u00a0\u00bb animation=\u00a0\u00bbfade-in\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1663839617174{padding-bottom: 10px !important;}\u00a0\u00bb]\n

Description de la formation<\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1663839601249{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]\n

Dans votre fonction de Responsable de la communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral, vous planifiez et r\u00e9alisez des campagnes publicitaires pour les produits et services d\u2019entreprises publiques ou priv\u00e9es. En \u00e9troite collaboration avec la direction et le d\u00e9partement Marketing, vous d\u00e9finissez les strat\u00e9gies de communication dans le but d’atteindre les objectifs et publics vis\u00e9s.<\/p>\n

Vous \u00eates, \u00e0 l\u2019int\u00e9rieur de l\u2019entreprise, la premi\u00e8re interlocutrice ou le premier interlocuteur de la Direction et du Marketing pour toutes les questions touchant \u00e0 la communication. Lorsque vous travaillez dans une agence, en collaboration avec votre \u00e9quipe, vous r\u00e9pondez aux \u00a0mandats de vos clients. Outre une ma\u00eetrise compl\u00e8te des instruments et canaux de communication, vous avez un Leadership naturel et des connaissances approfondies des aspects sous-jacentes de la communication. Vous avez des comp\u00e9tences strat\u00e9giques et analytiques \u00e9prouv\u00e9es ainsi que des tr\u00e8s bonnes connaissances du domaine des \u00e9tudes de march\u00e9 et du Marketing.<\/p>\n

Vous savez que, pour qu’une campagne puisse devenir un succ\u00e8s et que les objectifs (temporels, g\u00e9ographiques, etc.) pr\u00e9fix\u00e9s puissent \u00eatre atteints, vous devez tr\u00e8s bien conna\u00eetre vos publics cibles, avoir un sens inn\u00e9 de l’organisation et un sens critique prononc\u00e9. Vous \u00eates conscient qu’au c\u0153ur de toute campagne publicitaire r\u00e9ussie, se trouve le fil rouge, l’id\u00e9e directrice, permettant de coordonner les messages \u00e0 transmettre aux publics cible et que ces messages doivent \u00eatre per\u00e7us partout, en m\u00eame temps et de la m\u00eame mani\u00e8re, malgr\u00e9 la diversit\u00e9 des canaux utilis\u00e9s. En cons\u00e9quence, vous organisez des \u00e9v\u00e9nements, r\u00e9digez et diffusez des activit\u00e9s Direct Marketing, placez des banner sur Internet etc. et des spots Radio et des spots TV, etc. et vous estimez ais\u00e9ment le co\u00fbt de vos activit\u00e9s et de vos campagnes et g\u00e9rez les Budgets, etc. Pour ce qui concerne les particularit\u00e9s des divers moyens de communication et leur fonction, vous conseillez et sensibilisez vos sup\u00e9rieurs, vos clients, vos employ\u00e9es.<\/p>\n

Quant \u00e0 votre personnalit\u00e9, vous \u00eates un dirigeant affirm\u00e9 avec des tr\u00e8s bonnes connaissances de l’\u00e9conomie et de la gestion d’entreprise, des contextes l\u00e9gaux, de la comptabilit\u00e9 financi\u00e8re et de la comptabilit\u00e9 d’exploitation, etc.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb80″ bottom_padding=\u00a0\u00bb80″ text_color=\u00a0\u00bbcustom\u00a0\u00bb custom_text_color=\u00a0\u00bb#0a0a0a\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb color_overlay=\u00a0\u00bb#f27515″ overlay_strength=\u00a0\u00bb0.95″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb8\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb phone_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbregular\u00a0\u00bb highlight_color=\u00a0\u00bb#ff1053″ style=\u00a0\u00bbhalf_text\u00a0\u00bb]\n

Pour passer \u00e0 l’inscription<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Inscrivez-vous maintenant aux cours pr\u00e9paratoires de Responsable de communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb4\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb 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La formation<\/h2>\n[\/vc_column_text][toggles style=\u00a0\u00bbdefault\u00a0\u00bb][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbLa formation\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
\n

Champs d’action et branches de l’examen<\/strong><\/h2>\n

 <\/p>\n

    \n
  • D\u00e9veloppement de la strat\u00e9gie et de la communication institutionnelle<\/li>\n
  • Planification de l’impl\u00e9mentation de la strat\u00e9gie et des processus<\/li>\n
  • D\u00e9veloppement et op\u00e9rationalisation de concepts de communication<\/li>\n
  • Direction d’un d\u00e9partement de communication<\/li>\n
  • Entretien des relations avec les groupes d’int\u00e9r\u00eat (parties prenantes) de l’entreprise<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n

    Etapes du programme
    \n<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
    \n
    BASES<\/h5>\n
      \n
    • Economie politique<\/li>\n
    • Economie entrepreuneuriale<\/li>\n
    • Caculs de co\u00fbts<\/li>\n
    • Budg\u00e9tisation<\/li>\n
    • Statistique Marketing<\/li>\n
    • Etudes de march\u00e9<\/li>\n
    • Etudes de l’efficacit\u00e9 publicitaire<\/li>\n
    • Marketing<\/li>\n
    • Communication int\u00e9gr\u00e9e<\/li>\n
    • Communication Marketing<\/li>\n
    • Medias, promotions de vente<\/li>\n
    • Marketing du dialogue<\/li>\n
    • Event Marketing<\/li>\n
    • Sponsoring<\/li>\n
    • M\u00e9dias digitaux<\/li>\n
    • Public Relations<\/li>\n
    • Investor Relations<\/li>\n
    • Droit<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
      \n
      DEVELOPPEMENT DES COMPETENCES<\/h5>\n

       <\/p>\n

        \n
      • Approfondissement de la strat\u00e9gie en termes de communication institutionnelle<\/li>\n
      • Approfondissement du r\u00f4le du Responsable de communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral<\/li>\n
      • D\u00e9velopper des concepts de communication et les mettre en oeuvre (\u00e9tudes de cas, pr\u00e9sentation et entretien avec les experts)<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
        \n
        ENTRAINEMENT<\/h5>\n

         <\/p>\n

          \n
        • Individu et groupe<\/li>\n
        • Animation de Meetings<\/li>\n
        • Techniques de travail<\/li>\n
        • Techniques de pr\u00e9sentation<\/li>\n
        • Entrainement aux examens oraux<\/li>\n
        • Entrainement aux examens \u00e9crits<\/li>\n
        • Min. 2-3 simulations completes de l’examen final<\/li>\n
        • Travail en groupes<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]Objectifs et mat\u00e9riel didactique<\/strong><\/p>\n

          A l\u2019issue de la formation, les participants ma\u00eetrisent la th\u00e9orie et la pratique et pour agir avec comp\u00e9tence dans leur r\u00f4le. \u00a0Ils seront en mesure de r\u00e9pondre aux crit\u00e8res pr\u00e9cis\u00e9s dans les directives f\u00e9d\u00e9rales et capables de travailler au sein de la direction d\u2019une moyenne ou grande entreprise. Ils comprendront l\u2019importance de leur fonction dans l\u2019entreprise agissant dans un contexte \u00e9conomique de plus en plus dynamique. En conclusion de leurs \u00e9tudes, ils auront atteint les comp\u00e9tences n\u00e9cessaires pour se pr\u00e9senter \u00e0 l\u2019examen professionnel final dans le but d\u2019obtenir le dipl\u00f4me f\u00e9d\u00e9ral de Responsable en communication. Un mat\u00e9riel copieux et bien structur\u00e9 est fourni en forme \u00e9lectronique (compris dans le co\u00fbt de votre formation).<\/p>\n

          Remarque: l’ordre des branches peut varier d’une vol\u00e9e \u00e0 une autre.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbCrit\u00e8res d’admission\u00a0\u00bb][vc_column_text]Sont admis \u00e0 l\u2019examen les candidates et candidats qui :<\/p>\n

           <\/p>\n

          a) peuvent justifier de l\u2019une des formations mentionn\u00e9es ci-apr\u00e8s ou d\u2019une qualification \u00e9quivalente :<\/p>\n

           <\/p>\n

            \n
          • Brevet f\u00e9d\u00e9ral de Sp\u00e9cialiste en communication, brevet f\u00e9d\u00e9ral de Sp\u00e9cialiste Marketing ou brevet f\u00e9d\u00e9ral de Sp\u00e9cialiste des relations publiques<\/li>\n
          • min. 2 ans d’exp\u00e9rience professionnelle dans une fonction de directeur de communication, d’Art Director ou de conseiller en communication comprenant la direction d’une \u00e9quipe<\/li>\n<\/ul>\n

             <\/p>\n

            ou<\/p>\n

             <\/p>\n

              \n
            • Dipl\u00f4me d’une haute \u00e9cole, dipl\u00f4me d’un haute \u00e9cole de gestion, dipl\u00f4me f\u00e9d\u00e9ral dans un domaine commercial<\/li>\n
            • mind 3 ans de pratique professionnelle dans le domaine de la communication institutionnelle et de la communication Marketing, dont 2 ans au moins dans une position de cadre avec direction d’une \u00e9quipe<\/li>\n<\/ul>\n

               <\/p>\n

              ou<\/p>\n

               <\/p>\n

                \n
              • min. 5 ans d’exp\u00e9rience pratique dans le domaine de la communication institutionnelle et la communication Marketing (id\u00e9alment dans le domaine de la publicit\u00e9), dont 2 ans au moins dans une position de cadre avec direction d’une \u00e9quipe[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbD\u00e9but des cours et d\u00e9tails\u00a0\u00bb][vc_column_text]<\/li>\n<\/ul>\n

                 <\/p>\n

                 <\/p>\n

                RESPONSABLE DE COMMUNICATION AVEC DIPLOME SUPERIEUR FEDERAL – Variante A)
                \n<\/strong><\/h4>\n

                480 le\u00e7ons de 45 minutes<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 3-4 semestres, co\u00fbt de la formation : 19\u2019630 CHF\u00a0<\/strong>(hors<\/u> frais d\u2019examen f\u00e9d\u00e9ral)<\/p>\n

                Participants: la formation convient \u00e0 des cadres disposant d’une exp\u00e9rience pluriannuelle dans le domaine de la communication Marketing, id\u00e9alement dans une fonction de directeur de communication, d’Art Director, etc. y compris la direction d’une \u00e9quipe. Les th\u00e8mes \u00e9conomiques et les autres autres th\u00e8mes, tr\u00e8s vastes, les d\u00e9fis techniques, le fonctionnement et les aspects de la communication int\u00e9gr\u00e9e, les instruments et leur coordination, la psychologie publicitaire* et pour finir les lignes directrices, tr\u00e8s souvent bas\u00e9es sur des arguments subjectifs, ne sont pas \u00e9vidents \u00e0 assimiler. Le processus d’apprentissage est donc complexe, long et exigeant. L’admission se fait uniquement sur dossier.<\/p>\n

                *La psychologie publicitaire examine, en tant que discipline reconnue de la Psychologie Appliqu\u00e9e, les effets de la publicit\u00e9 sur les exp\u00e9riences v\u00e9cues et le comportement des consommateurs (clients), elle s’int\u00e9resse p.ex. aux impulsations qui influent les motifs d’achat des publics vis\u00e9s et les d\u00e9cisions d’achat prises par les consommateurs.<\/p>\n

                Avantage financier: avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 9\u2019815, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/p>\n

                 <\/p>\n

                RESPONSABLE DE COMMUNICATION AVEC DIPLOME SUPERIEUR FEDERAL – Variante B)<\/strong><\/h4>\n

                270 le\u00e7ons de 45 minutes<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 3-4 semestres, co\u00fbt de la formation : 13’790 CHF<\/strong> (hors<\/u> frais d\u2019examen f\u00e9d\u00e9ral)<\/p>\n

                Participants: la formation convient \u00e0 des cadres disposant d’une importante exp\u00e9rience dans le domaine de la communication Marketing, id\u00e9alement dans une fonction de directeur de communication, d’Art Director, etc. y compris la direction d’une \u00e9quipe. Sans exclure les personnes qui disposent les pr\u00e9requis de la formation et les personnes qui r\u00e9p\u00e8tent l’examen. L’admission se fait uniquement sur dossier.<\/p>\n

                Avantage financier: avec des subventions f\u00e9d\u00e9rales de 50%, votre investissement dans la formation sera de CHF 6\u2019895, n\u2019h\u00e9sitez pas \u00e0 nous contacter pour plus d\u2019informations ou visitez la page SEFRI au lien www.sbfi.admin.ch\/contributions<\/p>\n

                <\/h4>\n

                DEBUT DES COURS EN PRINTEMPS ET EN AUTOMNE<\/strong><\/h4>\n

                Un plus attractif :<\/strong> KAIROS vous offre la possibilit\u00e9 de choisir librement la langue de votre formation et la langue dans laquelle vous passerez les examens (trois langues nationales + anglais pour le travail de dipl\u00f4me)[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbTitre obtenu\u00a0\u00bb][vc_column_text]\n

                \n

                TITRE<\/strong><\/p>\n

                Les personnes ayant r\u00e9ussi l’examen pourront porter le titre prot\u00e9g\u00e9 suivant :<\/p>\n

                Responsable de communication avec dipl\u00f4me sup\u00e9rieur f\u00e9d\u00e9ral
                \n<\/strong><\/p>\n

                Pour la traduction anglaise, le titre recommand\u00e9 correspond \u00e0 \u00ab\u00a0Head of Communication, Federal Diploma of Higher Education\u00a0\u00bb.<\/p>\n

                Les examens \u00e9crits et oraux ont lieu chaque ann\u00e9e en octobre (Zurich et Bienne).[\/vc_column_text][\/toggle][\/toggles][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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