{"id":2553,"date":"2022-08-28T18:45:34","date_gmt":"2022-08-28T18:45:34","guid":{"rendered":"https:\/\/seeland.dev.mxm.agency\/?page_id=2553"},"modified":"2022-11-25T19:28:07","modified_gmt":"2022-11-25T17:28:07","slug":"copywriter-diplomee-ou-copywriter-diplome","status":"publish","type":"page","link":"https:\/\/kairos-academy.ch\/fr\/copywriter-diplomee-ou-copywriter-diplome\/","title":{"rendered":"Copywriter dipl\u00f4m\u00e9e ou Copywriter dipl\u00f4m\u00e9"},"content":{"rendered":"[vc_row type=\u00a0\u00bbin_container\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb5%\u00a0\u00bb text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb3\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_custom_heading text=\u00a0\u00bbCopywriter dipl\u00f4m\u00e9e et Copywriter dipl\u00f4m\u00e9 avec dipl\u00f4me-portefeuille\u00a0\u00bb font_container=\u00a0\u00bbtag:h2|font_size:42|text_align:left|line_height:52px\u00a0\u00bb use_theme_fonts=\u00a0\u00bbyes\u00a0\u00bb][vc_column_text css=\u00a0\u00bb.vc_custom_1590864912203{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]Formation professionnelle de Copywriter. Formation pr\u00e9paratoire au dipl\u00f4me bas\u00e9 sur la valdiation d’un travail de dipl\u00f4me-portefeuille et un examen interne.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb phone_text_alignment=\u00a0\u00bbdefault\u00a0\u00bb 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Description de la formation<\/strong><\/h2>\n[\/vc_column_text][vc_column_text css=\u00a0\u00bb.vc_custom_1661714274910{margin-top: 30px !important;margin-bottom: 30px !important;}\u00a0\u00bb]\n

En tant que Copywriter vous travaillez dans une agence publicitaire, une agence Full-Service ou une agence de communication, sur une base Freelance ou alors au sein d’un grand d\u00e9partement de communication d’une entreprise (c\u00f4t\u00e9 client), respectivement en tant que responsable \u00ab textes \u00bb au sein de cette entreprise.<\/p>\n

Dans votre fonction, vous \u00eates non rarement la personne de r\u00e9f\u00e9rence pour vos coll\u00e8gues ainsi que les clients internes et externes. La formation vous permettra de d\u00e9velopper vos comp\u00e9tences dans cette direction, de cr\u00e9er votre portefeuille et de vous entrainer ad\u00e9quatement en vue de la r\u00e9ussite de l\u2019examen final interne.<\/p>\n

La profession a subi des grands changements ces derniers 10 ans, comme c’est par ailleurs aussi le cas pour toute le reste de la branche. Auparavant, les r\u00e9dacteurs \u00e9taient des sp\u00e9cialistes, des cr\u00e9atifs essentiellement orient\u00e9s sur une discipline sp\u00e9cifique, i.e. leur c\u0153ur de m\u00e9tier. Aujourd’hui, les Copywriter sont, les contexte \u00e9voluant les oblige, bien plus interdisciplinaires.<\/p>\n

Le Copywriting est l’art de la d\u00e9couverte et la compr\u00e9hension du sens des mots. Les Copywriter d’aujourd’hui sont des experts dans l’utilisation des mots. Ils savent individualiser des messages, capacit\u00e9 aujourd’hui des plus importantes.<\/p>\n

Dans votre fonction, vous exercez de nombreuses activit\u00e9s, comme p.ex. \u00e9galement, l\u2019\u00e9laboration des approches visuelles. Vous comparez la coh\u00e9rence du texte avec la ligne directrice (fil rouge) et la coh\u00e9rence de l’id\u00e9e avec le concept graphique. Vous assumez ais\u00e9ment l’ensemble des t\u00e2ches de coordination.<\/p>\n

Votre capacit\u00e9 d’anticiper ainsi que vos bonnes connaissances linguistiques vous facilitent la gestion de la transmission correcte et comp\u00e9tente de contenus de messages, et ceci aussi lorsqu’il s’agit de traductions dans d’autres langues.<\/p>\n

Vous avez des bonnes connaissances des instruments du Marketing et de la communication Marketing, des connaissances en relations publiques et en communication institutionnelle, comme aussi en termes de responsabilit\u00e9 sociale et environnementale. Vous savez que des bonnes connaissances des m\u00e9dias audiovisuelles et \u00e9lectroniques, du spot radio ou TV, des Blog et d’Internet sont incontournables.<\/p>\n

Vos savoirs vous permettent de d\u00e9velopper avec professionnalisme et avec assurance des mesures pertinentes dans ces domaines et d’offrir \u00e0 vos clients ou vos sup\u00e9rieurs un soutien de pointe.<\/p>\n

Vous g\u00e9rez des projets complexes et gardez toujours la vue d’ensemble, m\u00eame dans des situations difficiles et stressantes. Par votre fonction vous repr\u00e9sentez une plateforme centrale, que ce soit pour vos sup\u00e9rieurs ou vos coll\u00e8gues et la client\u00e8le de votre entreprise.<\/p>\n

Suite au Briefing, vous vous documentez sur la situation concurrentielle, les besoins et attentes des consommateurs, vous d\u00e9veloppez par la suite des id\u00e9es pour votre concept, utilisez des techniques cr\u00e9atives, r\u00e9digez des textes et r\u00e9fl\u00e9chissez sur les aspects visuels. Le plus important est que tout soit coordonn\u00e9.<\/p>\n

Vous cr\u00e9ez des campagnes compl\u00e8tes, align\u00e9es \u00e0 vos id\u00e9es de communication (affiches, annonces, spots, etc.). Vous \u00e9laborez des slogans dr\u00f4les ou surprenants qui capteront l’attention de vos publics cibles et qui s\u2019ancreront dans leurs m\u00e9moires.<\/p>\n

En tant que Copywriter vous connaissez bien \u00e9videmment les r\u00e8gles d’orthographe et de la grammaire et vous savez utiliser correctement les diff\u00e9rents signes de ponctuation. En plus, vous respectez – o\u00f9 n\u00e9cessaire – les textes de Loi, la convention de loyaut\u00e9 et le droit d’auteur.<\/p>\n

Par vos id\u00e9es, concepts et textes, vous contribuez de mani\u00e8re significative au succ\u00e8s d’un produit ou d’une entreprise. La discr\u00e9tion, la fiabilit\u00e9, l’autonomie ainsi que l\u2019entregent sont des qualit\u00e9s dont vous devez disposer dans ce m\u00e9tier qui requiert, en outre, une passion pour l\u2019\u00e9criture, de la rapidit\u00e9 d\u2019esprit et une bonne dose de cr\u00e9ativit\u00e9, ainsi qu\u2019une excellente culture g\u00e9n\u00e9rale, un sens critique et un int\u00e9r\u00eat prononc\u00e9 pour les tendances actuelles.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/4″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb offset=\u00a0\u00bbvc_hidden-sm vc_hidden-xs\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb content_placement=\u00a0\u00bbmiddle\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb80″ bottom_padding=\u00a0\u00bb80″ text_color=\u00a0\u00bbcustom\u00a0\u00bb custom_text_color=\u00a0\u00bb#0a0a0a\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb color_overlay=\u00a0\u00bb#f27515″ overlay_strength=\u00a0\u00bb0.95″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb shape_type=\u00a0\u00bb\u00a0\u00bb][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb8\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb phone_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][nectar_highlighted_text color_type=\u00a0\u00bbregular\u00a0\u00bb highlight_color=\u00a0\u00bb#ff1053″ style=\u00a0\u00bbhalf_text\u00a0\u00bb]\n

Pour passer \u00e0 l’inscription<\/strong><\/h2>\n

[\/nectar_highlighted_text][vc_column_text]Inscrivez-vous maintenant pour votre formation de Copywriter avec dipl\u00f4me-portefeuille.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb column_position=\u00a0\u00bbdefault\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb4\/12″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb tablet_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb phone_text_alignment=\u00a0\u00bbcenter\u00a0\u00bb 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url=\u00a0\u00bbhttps:\/\/kairos-academy.ch\/fr\/contact\/\u00a0\u00bb text=\u00a0\u00bbInscription\u00a0\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00a0\u00bbfull_width_background\u00a0\u00bb full_screen_row_position=\u00a0\u00bbmiddle\u00a0\u00bb column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb bg_color=\u00a0\u00bb#f7f7f7″ scene_position=\u00a0\u00bbcenter\u00a0\u00bb top_padding=\u00a0\u00bb100″ bottom_padding=\u00a0\u00bb100″ text_color=\u00a0\u00bbdark\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_border_radius=\u00a0\u00bbnone\u00a0\u00bb row_border_radius_applies=\u00a0\u00bbbg\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb shape_divider_position=\u00a0\u00bbbottom\u00a0\u00bb 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La formation<\/strong><\/h2>\n

[\/vc_column_text][toggles style=\u00a0\u00bbdefault\u00a0\u00bb][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbLa formation\u00a0\u00bb][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]

\n
CHAMPS D’ACTION ET BRANCHES DE L’EXAMEN
\n<\/strong><\/h5>\n

 <\/p>\n

    \n
  • Travail r\u00e9dactionnel (figures rh\u00e9toriques, observations, perspectives, jeux de mots, etc.)<\/li>\n
  • Apprendre \u00e0 conna\u00eetre les principales techniques de travail<\/li>\n
  • D\u00e9couverte des styles<\/li>\n
  • Pratique professionnelle (Briefing, contrat, droits d’auteur, etc.)<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n

    Programme<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
    \n
    BASES<\/strong><\/h5>\n
      \n
    • Bases de la th\u00e9orie et de la pratique de la r\u00e9daction publicitaire, apprendre \u00e0 diff\u00e9rencier les divers textes<\/li>\n
    • Textes cr\u00e9atifs et textes de la communication commerciale<\/li>\n
    • Exercices pratiques, \u00e9tudes de cas, mises en situation<\/li>\n
    • Fonctionnement de la communication publicitaire<\/li>\n
    • Id\u00e9e, images, mise en scene, contrastes, couleurs, formes, espaces<\/li>\n
    • Techniques de travail, techniques de cr\u00e9ativit\u00e9 et personnalit\u00e9 du texte<\/li>\n
    • Marketing et gestion de projets<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
      \n
      DEVELOPPEMENT DES COMPETENCES
      \n<\/strong><\/h5>\n
        \n
      • Approfondissement des capacit\u00e9s r\u00e9dactionnelles<\/li>\n
      • Approfondissements et compr\u00e9hension du r\u00f4le du Copywriter<\/li>\n
      • Developpement d’id\u00e9es, de concepts et mise en oeuvre (\u00e9tude de cas, pr\u00e9sentation et entretien avec les experts)<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/3″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb]
        \n
        ENTRAINEMENT
        \n<\/strong><\/h5>\n
          \n
        • Techniques de travail, techniques de cr\u00e9ativit\u00e9<\/li>\n
        • Techniques de pr\u00e9sentation<\/li>\n
        • Entrainement aux examens oraux<\/li>\n
        • Entrainement aux examens \u00e9crits<\/li>\n
        • Min. 2-3 simulations completes de l’examen final<\/li>\n
        • Travaux de groupe<\/li>\n<\/ul>\n

          <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00a0\u00bbdefault\u00a0\u00bb column_direction=\u00a0\u00bbdefault\u00a0\u00bb column_direction_tablet=\u00a0\u00bbdefault\u00a0\u00bb column_direction_phone=\u00a0\u00bbdefault\u00a0\u00bb text_align=\u00a0\u00bbleft\u00a0\u00bb row_position=\u00a0\u00bbdefault\u00a0\u00bb row_position_tablet=\u00a0\u00bbinherit\u00a0\u00bb row_position_phone=\u00a0\u00bbinherit\u00a0\u00bb overflow=\u00a0\u00bbvisible\u00a0\u00bb pointer_events=\u00a0\u00bball\u00a0\u00bb][vc_column_inner column_padding=\u00a0\u00bbno-extra-padding\u00a0\u00bb column_padding_tablet=\u00a0\u00bbinherit\u00a0\u00bb column_padding_phone=\u00a0\u00bbinherit\u00a0\u00bb column_padding_position=\u00a0\u00bball\u00a0\u00bb column_element_spacing=\u00a0\u00bbdefault\u00a0\u00bb background_color_opacity=\u00a0\u00bb1″ background_hover_color_opacity=\u00a0\u00bb1″ column_shadow=\u00a0\u00bbnone\u00a0\u00bb column_border_radius=\u00a0\u00bbnone\u00a0\u00bb column_link_target=\u00a0\u00bb_self\u00a0\u00bb gradient_direction=\u00a0\u00bbleft_to_right\u00a0\u00bb overlay_strength=\u00a0\u00bb0.3″ width=\u00a0\u00bb1\/1″ tablet_width_inherit=\u00a0\u00bbdefault\u00a0\u00bb animation_type=\u00a0\u00bbdefault\u00a0\u00bb bg_image_animation=\u00a0\u00bbnone\u00a0\u00bb border_type=\u00a0\u00bbsimple\u00a0\u00bb column_border_width=\u00a0\u00bbnone\u00a0\u00bb column_border_style=\u00a0\u00bbsolid\u00a0\u00bb][vc_column_text]\n

          OBJECTIFS DE LA FORMATION ET MAT\u00c9RIEL DIDACTIQUE
          \n<\/strong><\/h5>\n

          A l\u2019issue de la formation, les participants ma\u00eetrisent la th\u00e9orie et la pratique pour agir avec comp\u00e9tence dans leur fonction. Ils seront en mesure de r\u00e9pondre aux crit\u00e8res pr\u00e9cis\u00e9s dans les directives de la formation et capables de travailler au sein d’un d\u00e9partement de communication d’une grande entreprise, d’une agence sp\u00e9cialis\u00e9e ou aussi en qualit\u00e9 de Freelance, pour se pr\u00e9senter aux examens finaux internes afin d\u2019obtenir le dipl\u00f4me de Copywriter avec dipl\u00f4me-portefeuille. Un mat\u00e9riel copieux et bien structur\u00e9 est fourni en forme \u00e9lectronique (compris dans le co\u00fbt de votre formation).<\/p>\n

          Remarque: l’ordre des branches peut varier d’une vol\u00e9e \u00e0 une autre.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbCrit\u00e8res d’admission\u00a0\u00bb][vc_column_text]L\u2019admission \u00e0 l\u2019examen final est assur\u00e9e aux personnes qui disposent d’un dossier de pr\u00e9sentation, i.e. d’un portefeuille, comprenant des exemples pertinents issus de la propre pratique professionnelle de Copywriter.<\/p>\n

          Quels sont les candidats qui optent pour cette formation ?<\/strong><\/p>\n

          La plupart des candidats sont des personnes qui ont une belle plume, qui aiment la r\u00e9daction et le travail cr\u00e9atif etc. et qui souhaitent d\u00e9velopper leurs comp\u00e9tences dans l’objectif de se professionnaliser et de r\u00e9aliser un portefeuille avec un \u00e9ventail de textes destin\u00e9s \u00e0 la promotion publicitaire et \u00e0 la communication commerciale.<\/p>\n

          Quelle est la dur\u00e9e de la formation ?<\/strong><\/p>\n

          La formation dure 2-3 semestres, elle comprend au total 320 le\u00e7ons.<\/p>\n

          Quelles sont les conditions d’admission?<\/strong><\/p>\n

          Les candidats doivent disposer d’une bonne dose de cr\u00e9ativit\u00e9 et d’une bonne ouverture d’esprit. Il est indispensable en outre, de disposer d’un int\u00e9r\u00eat prononc\u00e9 pour la r\u00e9daction, la publicit\u00e9 et pour tous les aspects de la communication. L’admission \u00e0 la formation se fait sur dossier et par un test d’admission.[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbD\u00e9but des cours et d\u00e9tails\u00a0\u00bb][vc_column_text]\n

          COPYWRITER DIPL\u00d4M\u00c9E ET COPYWRITER DIPL\u00d4M\u00c9 AVEC DIPL\u00d4ME -PORTEFEUILLE
          \nFormation en petits groupes ou en mode semi-priv\u00e9
          \n<\/strong><\/h4>\n


          \n320 le\u00e7ons \u00e0 45 min.<\/strong>, dont env. 1\/2 sont propos\u00e9s dans la perspective progressiste \u00ab Blended Learning \u00bb, avec diff\u00e9rents dispositifs en ligne, concepts et m\u00e9thodes d\u2019apprentissage mixte comprenant des projets multim\u00e9dias et nombreuses \u00e9tudes de cas – dur\u00e9e de la formation env. 2-3 semestres, co\u00fbt de la formation 9’790 CHF <\/strong>(inclut la validation du portefeuille et les frais d’examen)
          \n<\/strong><\/p>\n

          Public cible : la formation convient \u00e0 des personnes travaillant dans une profession r\u00e9dactionnelle, qui disposent de la fantaisie, de la cr\u00e9ativit\u00e9, d’une excellente capacit\u00e9 r\u00e9dactionnelle, d’une premi\u00e8re exp\u00e9rience dans le domaine de la\u00a0 communication Marketing, de connaissances du Marketing, de notions de la vente active, du Direct Marketing ou du journalisme. Id\u00e9alement, ces personnes ont d\u00e9j\u00e0 r\u00e9alis\u00e9 un stage ou une premi\u00e8re exp\u00e9rience professionnelle dans une entreprise, une organisation \u00e0 but non lucratif ou une agence.<\/p>\n


          \nD\u00c9BUT DES COURS EN PRINTEMPS ET EN AUTOMNE<\/strong><\/h4>\n

          Un plus attractif :<\/strong> KAIROS vous offre la possibilit\u00e9 de choisir librement la langue de votre formation et la langue dans laquelle vous passerez les examens (trois langues nationales + anglais pour le travail de dipl\u00f4me).<\/p>\n[\/vc_column_text][\/toggle][toggle color=\u00a0\u00bbDefault\u00a0\u00bb title=\u00a0\u00bbTitre obtenu\u00a0\u00bb][vc_column_text]\n

          TITRE<\/strong><\/h5>\n

          Les personnes ayant r\u00e9ussi l’examen et leur portefeuille pourront porter le titre suivant :<\/p>\n

          Copywriter avec dipl\u00f4me-portefeuille<\/strong><\/p>\n

          Pour la traduction anglaise, le titre recommand\u00e9 correspond \u00e0 \u00ab\u00a0Copywriter, Diploma of Higher Education\u00a0\u00bb.<\/p>\n

           <\/p>\n

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