{"id":2122,"date":"2022-08-02T09:50:30","date_gmt":"2022-08-02T09:50:30","guid":{"rendered":"https:\/\/seeland.dev.mxm.agency\/?page_id=2122"},"modified":"2022-11-18T15:45:48","modified_gmt":"2022-11-18T15:45:48","slug":"specialista-in-marketing-con-attestato-federale","status":"publish","type":"page","link":"https:\/\/kairos-academy.ch\/it\/specialista-in-marketing-con-attestato-federale\/","title":{"rendered":"Specialista in marketing con attestato federale"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Specialista in marketing con attestato federale&#8221; font_container=&#8221;tag:h2|font_size:42|text_align:left|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1662449934672{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]Formazione continua per la qualifica nell&#8217;ambito del Marketing. La formazione prepara agli esami professionali federali.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;core-features&#8221; row_name=&#8221;Core Features&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1662450073404{padding-bottom: 10px !important;}&#8221;]\n<h2 style=\"text-align: left;\">Descrizione della formazione<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1662450060486{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<p style=\"text-align: left;\"><span id=\"page22R_mcid5\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">In qualit\u00e0 di Specialista in marketing con diploma federale, sarai responsabile del marketing delle aziende che cercano di lanciare un prodotto o un servizio, di aumentare le vendite o di fidelizzare i clienti.<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span id=\"page22R_mcid5\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">Nel tuo lavoro quotidiano svolgerai ricerche di mercato, le pianificherai e le coordinerai per ottenere informazioni sul mercato da raggiungere o sviluppare, elaborerai i dati raccolti e proporrai una strategia commerciale ai tuoi clienti o alla direzione dell&#8217;azienda per cui lavori.<\/span><\/span><span id=\"page22R_mcid6\" class=\"markedContent\"><\/span><\/p>\n<p style=\"text-align: left;\">In collaborazione con il reparto marketing o il reparto vendite, svilupperai strategie, ad esempio per il lancio di un nuovo prodotto. Pianificherai misure pubblicitarie e campagne di mailing, inserirai annunci nei media e realizzerai eventi, ad esempio partecipazioni a fiere e mostre, e garantirai una buona presentazione dei servizi e dei prodotti nel punto vendita. Coordinerai la produzione di mezzi di comunicazione con professionisti del settore pubblicitario, grafici, tipografi, letteristi, ecc. Redigerai i budget e ti occuperai di calcolare la redditivit\u00e0 delle attivit\u00e0 di marketing.<\/p>\n<p style=\"text-align: left;\"><span id=\"page22R_mcid6\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">Gli Specialisti in marketing sono ottimi negoziatori. Lavorano in aziende commerciali (banche, assicurazioni, aziende di trasporto, aziende turistiche, ecc.), industriali (ingegneria meccanica, orologeria, prodotti chimici, alimentari, attrezzature, ecc.), per fornitori di servizi o in consulenti di marketing indipendenti, agenzie di comunicazione, ecc. che offrono alle aziende studi specifici, ad esempio la realizzazione completa di una campagna di marketing.<\/span><\/span><span id=\"page22R_mcid7\" class=\"markedContent\"><\/span><\/p>\n<p style=\"text-align: left;\"><span id=\"page22R_mcid7\" class=\"markedContent\"><span dir=\"ltr\" role=\"presentation\">A seconda delle dimensioni dell&#8217;organizzazione, gli Specialisti di marketing lavorano anche in altre funzioni, ad esempio nelle vendite, nella pubblicit\u00e0 o nel marketing diretto. Per questa funzione \u00e8 necessaria una buona conoscenza della legge e del contratto di fedelt\u00e0.<\/span><\/span><span id=\"page22R_mcid9\" class=\"markedContent\"><br role=\"presentation\" \/><\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80&#8243; bottom_padding=&#8221;80&#8243; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#0a0a0a&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#f27515&#8243; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#ff1053&#8243; style=&#8221;half_text&#8221;]\n<h2>Per passare all&#8217;iscrizione<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Iscriviti adesso agli esami preparatori di Specialista in marketing con attestato federale.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; 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button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#262626&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;default_arrow&#8221; url=&#8221;https:\/\/kairos-academy.ch\/it\/contatto\/&#8221; text=&#8221;Iscrizione&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f7f7f7&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2>La formazione<\/h2>\n[\/vc_column_text][toggles style=&#8221;default&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;La formazione&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><strong>Campi d&#8217;azione e materie d&#8217;esame<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>Concept marketing<\/li>\n<li>Comunicazione integrata<\/li>\n<li>Vendita e distribuzione<\/li>\n<li>Ricerche di mercato<\/li>\n<li>Finanze\/ Controlling<\/li>\n<li>Fasi del concept marketing (orale)<\/li>\n<li>Comunicazione integrata, funzionamento e gerarchia degli strumenti (orale)<\/li>\n<li>Tecniche di presentazione e comunicazione (orale)<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h2><strong>Programma<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>BASI<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>Azienda e organizzazione<\/li>\n<li>Ricerche di mercato<\/li>\n<li>Marketing e strumenti<\/li>\n<li>Comunicazione di marketing<\/li>\n<li>Diffusione e distribuzione<\/li>\n<li>Gestione del progetto<\/li>\n<li>Finanze e coontabilit\u00e0<\/li>\n<li>Diritto<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>SVILUPPO DELLE COMPETENZE<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>TIC e infrastrutture<\/li>\n<li>Gestione del personale<\/li>\n<li>Marketing integrato<\/li>\n<li>Comunicazione integrata<\/li>\n<li>Analisi di mercato<\/li>\n<li>Gestione del progetto<\/li>\n<li>Gestione delle riunioni<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>FORMAZIONE<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>Individuo e gruppo<\/li>\n<li>Animazione di meeting<\/li>\n<li>Tecniche di lavoro<\/li>\n<li>Tecniche di presentazione<\/li>\n<li>Preparazione agli esami orali<\/li>\n<li>Preparazione agli esami scritti<\/li>\n<li>Min. 2-3 simulazioni complete dell&#8217;esame finale<\/li>\n<li>Lavoro di gruppo<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>Obiettivi e materiale didattico<br \/>\n<\/strong><\/p>\n<p>Alla fine del corso, i partecipanti avranno acquisito la teoria e la pratica per agire con competenza nel loro ruolo. \u00a0I candidati saranno in grado di soddisfare i criteri specificati nelle linee guida federali e di lavorare in un reparto marketing di un&#8217;azienda di medie o grandi dimensioni. Al termine degli studi, i partecipanti avranno acquisito le competenze necessarie per sostenere l&#8217;esame professionale finale per il conseguimento dell&#8217;attestato federale di specialista in marketing. Il materiale, ampio e ben strutturato, viene fornito in formato elettronico (incluso nel costo della formazione).<\/p>\n<p>Nota: l&#8217;ordine delle materie pu\u00f2 variare di volta in volta.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Criteri d&#8217;ammissione&#8221;][vc_column_text]Sono ammessi all&#8217;esame i candidati che:<\/p>\n<p>&nbsp;<\/p>\n<p>possono dimostrare di essere in possesso di una delle seguenti qualifiche o di una qualifica equivalente:<\/p>\n<ul>\n<li>min. 2 anni di esperienza professionale in uno dei seguenti settori marketing, pubblicit\u00e0, comunicazione di marketing, marketing diretto, vendite attive o relazioni pubbliche<\/li>\n<li>formazione iniziale di almeno 3 anni, conclusa con un CFC, diploma di una scuola commerciale riconosciuta, maturit\u00e0 professionale, maturit\u00e0 ginnasiale, diploma di un&#8217;universit\u00e0, universit\u00e0 di gestione, diploma superiore<\/li>\n<\/ul>\n[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Inizio dei corsi e dettagli&#8221;][vc_column_text]\n<ul>\n<li>\n<h4><strong>SPECIALISTA IN MARKETING CON ATTESTATO FEDERALE \u2013 Variante A)<\/strong><\/h4>\n<p><strong>320 lezioni di 45 minuti<\/strong>, di cui circa. 1\/2 sono proposte nella prospettiva progressiva del &#8220;Blended Learning&#8221;, con vari dispositivi online, concetti e metodi di apprendimento misto, tra cui progetti multimediali e numerosi casi di studio &#8211; durata della formazione circa 2-3 semestri, costo della formazione: <strong>11.900 CHF<\/strong> (<u>escluse<\/u>\u00a0le tasse d&#8217;esame federali).<\/p>\n<p>Partecipanti: la formazione \u00e8 adatta a persone provenienti da tutte le professioni commerciali con una buona esperienza nel settore che desiderano sostenere l&#8217;esame professionale di Specialista in Marketing con attestato federale.<\/p>\n<p>Vantaggio finanziario: con le sovvenzioni federali del 50%, il tuo investimento nella formazione sar\u00e0 di 5\u2019950 CHF, contattaci per maggiori informazioni o visita la pagina della SEFRI al link www.sbfi.admin.ch\/contributi<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><strong>SPECIALISTA IN MARKETING CON ATTESTATO FEDERALE \u2013 Variante B)<\/strong><\/h4>\n<p><strong>240 lezioni di 45 minuti<\/strong>, di cui circa 1\/2 sono proposte nella prospettiva del \u00ab Blended Learning \u00bb, con vari dispositivi online, concetti e metodi di apprendimento misto, tra cui progetti multimediali e numerosi casi di studio &#8211; durata della formazione circa 2 semestri, costo della formazione: <strong>8\u2019900 CHF <\/strong><u>(escluse<\/u> tasse dell&#8217;esame federale).<\/p>\n<p>Partecipanti: Il corso \u00e8 adatto a persone provenienti dall&#8217;intero settore commerciale con una vasta esperienza nel campo, che desiderano sostenere l&#8217;esame professionale per Specialista in marketing con attestato federale. Questa variante del corso \u00e8 adatta anche a chi ripete l&#8217;esame. L&#8217;ammissione avviene solo su dossier.<em><br \/>\n<\/em><\/p>\n<p>Vantaggio finanziario: con le sovvenzioni federali del 50%, il tuo investimento nella formazione sar\u00e0 di 4\u2019450 CHF, contattaci per maggiori informazioni o visita la pagina della SEFRI al link www.sbfi.admin.ch\/contributi<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><strong>INIZIO DEI CORSI IN RPIMAVERA E IN AUTUNNO<\/strong><\/h4>\n<p><strong>Un valore aggiunto interessante:<\/strong> KAIROS ti offre la possibilit\u00e0 di scegliere liberamente la lingua della tua formazione e la lingua in cui sostenere gli esami (tre lingue nazionali + inglese per il lavoro di diploma).[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Titolo ottenuto&#8221;][vc_column_text]\n<div class=\"text-block__text\">\n<p><strong>TITOLO<\/strong><\/p>\n<p>Le persone che superano l&#8217;esame possono avvalersi del titolo riconosciuto seguente:<\/p>\n<p><strong>Specialista in marketing con attestato federale<br \/>\n<\/strong><\/p>\n<p>Per la traduzione inglese il titolo corrispondente \u00e8 &#8220;Executive Marketing Specialist, Federal Diploma of Higher Education&#8221;.<\/p>\n<p>Gli esami scritti e orali hanno luogo ogni anno a marzo e giugno (Basilea e Lucerna).<\/p><\/div>\n[\/vc_column_text][\/toggle][\/toggles][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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