{"id":2853,"date":"2022-09-08T15:24:25","date_gmt":"2022-09-08T15:24:25","guid":{"rendered":"https:\/\/seeland.dev.mxm.agency\/?page_id=2853"},"modified":"2022-11-24T18:08:16","modified_gmt":"2022-11-24T16:08:16","slug":"testo-3_capo-e-capa-del-marketing-con-diploma-superiore-federale","status":"publish","type":"page","link":"https:\/\/kairos-academy.ch\/it\/testo-3_capo-e-capa-del-marketing-con-diploma-superiore-federale\/","title":{"rendered":"Capo e Capa del marketing con diploma superiore federale"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Capo e Capa del marketing con diploma superiore federale&#8221; font_container=&#8221;tag:h2|font_size:42|text_align:left|line_height:52px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1662650856196{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]Formazione continua per la qualifica dei dirigenti nell&#8217;ambito del Marketing. La formazione prepara agli esami superiori federali.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;3%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; id=&#8221;core-features&#8221; row_name=&#8221;Core Features&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; enable_animation=&#8221;true&#8221; animation=&#8221;fade-in&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1563267436246{padding-bottom: 10px !important;}&#8221;]\n<h2 style=\"text-align: left;\">Descrizione della formazione<\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1664193280579{margin-top: 30px !important;margin-bottom: 30px !important;}&#8221;]\n<p style=\"text-align: left;\">In qualit\u00e0 di Capo o Capa del marketing con diploma federale, avrai la responsabilit\u00e0 generale dei servizi di marketing all&#8217;interno dell&#8217;azienda. La tua area di attivit\u00e0 comprender\u00e0 la gestione di tutte le attivit\u00e0 di marketing, dall&#8217;analisi della situazione del mercato allo sviluppo di strategie e concetti per la commercializzazione di prodotti e servizi fino alle ricerche di mercato. Questa formazione ti permetter\u00e0 di prepararti adeguatamente all&#8217;esame professionale.<\/p>\n<p style=\"text-align: left;\">Nel ruolo di Capo o Capa del marketing assumerai una responsabilit\u00e0 rilevante e contribuirai in modo significativo al successo commerciale dell&#8217;azienda attraverso il tuo lavoro. I tuoi compiti comprenderanno, ad esempio, l&#8217;implementazione di strategie di marchio e di marketing. Dovrai tenere conto della politica e della strategia aziendale, dei concetti di pianificazione del marketing e garantire il rispetto dei vincoli finanziari.<\/p>\n<p style=\"text-align: left;\">Le tue decisioni strategiche avranno una grande influenza sull&#8217;attivit\u00e0 dell&#8217;azienda. In particolare, contribuirai in modo significativo al mantenimento e al miglioramento della competitivit\u00e0 e della prosperit\u00e0 economica aziendale.<\/p>\n<p style=\"text-align: left;\">Grazie a regolari ricerche di mercato, individuerai rapidamente le esigenze dei consumatori e le nuove tendenze e sarai in grado di rispondere rapidamente con un&#8217;offerta adeguata. Le tue azioni saranno caratterizzate da un approccio ecologico e da un uso parsimonioso delle risorse. Di norma, farai parte della direzione dell&#8217;azienda e avrai un alto livello di responsabilit\u00e0 manageriale.<\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#ffffff&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;80&#8243; bottom_padding=&#8221;80&#8243; text_color=&#8221;custom&#8221; custom_text_color=&#8221;#0a0a0a&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; color_overlay=&#8221;#f27515&#8243; overlay_strength=&#8221;0.95&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;8\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_highlighted_text color_type=&#8221;regular&#8221; highlight_color=&#8221;#ff1053&#8243; style=&#8221;half_text&#8221;]\n<h2>Per l&#8217;iscrizione<\/h2>\n[\/nectar_highlighted_text][vc_column_text]Iscriviti adesso ai corsi preparatori di Capo e Capa del marketing con diploma superiore federale.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;4\/12&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;center&#8221; phone_text_alignment=&#8221;center&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;right&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;jumbo&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#262626&#8243; solid_text_color_override=&#8221;#ffffff&#8221; icon_family=&#8221;default_arrow&#8221; url=&#8221;https:\/\/kairos-academy.ch\/it\/contatto\/&#8221; text=&#8221;Iscrizione&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f7f7f7&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;100&#8243; bottom_padding=&#8221;100&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2>La formazione<\/h2>\n[\/vc_column_text][toggles style=&#8221;default&#8221;][toggle color=&#8221;Default&#8221; title=&#8221;La formazione&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"false\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h2><strong>Campi d&#8217;azione e materie d&#8217;esame<\/strong><\/h2>\n<h3><strong>\u00a0<\/strong><\/h3>\n<ul>\n<li>Messa in situazione e questionari (scritto)<\/li>\n<li>Studio di caso integrato 1 (scritto); studio di caso integrato 2 (scritto)<\/li>\n<li>Critical incidents (orale)<\/li>\n<li>Presentazione (orale); colloquio con gli esperti (orale)<\/li>\n<\/ul>\n <\/div>[vc_column_text]\n<h2><strong>Programma<\/strong><\/h2>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>BASI<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>Marketing: basi e strategia<\/li>\n<li>Gestione e organizzazione<\/li>\n<li>Finanze e contabilit\u00e0<\/li>\n<li>Diritto e economia politica<\/li>\n<li>Gestione strategica<\/li>\n<li>Marketing strategico<\/li>\n<li>Marketing operativo<\/li>\n<li>Ricerche di mercato e gestione delle informazioni<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>SVILUPPO DELLE COMPETENZE<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>Approfondimento del marketing strategico e operativo<\/li>\n<li>Approfondimento del ruolo del Capo o della Capa del marketing con diploma superiore federale<\/li>\n<li>Sviluppare e implementare concetti di marketing (casi di studio, presentazione, colloqui con esperti)<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;]<div class=\"nectar-fancy-ul\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"0\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\"> \n<h5>PREPARAZIONE<\/h5>\n<p>&nbsp;<\/p>\n<ul>\n<li>Individuo e gruppo<\/li>\n<li>Animazione di meeting<\/li>\n<li>Tecniche di lavoro<\/li>\n<li>Tecniche di presentazione<\/li>\n<li>Preparazione agli esami orali<\/li>\n<li>Preparazione agli esami scritti<\/li>\n<li>Min. 2-3 simulazioni complete dell&#8217;esame finale<\/li>\n<li>Lavoro di gruppo<\/li>\n<\/ul>\n <\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<strong>Obiettivi e materiale didattico<\/strong><\/p>\n<p>Al termine del corso, i partecipanti saranno in grado di padroneggiare la teoria e la pratica e di agire con competenza nel loro ruolo. \u00a0Saranno in grado di soddisfare i criteri specificati nelle linee guida federali e di lavorare nella gestione di un&#8217;azienda di medie o grandi dimensioni. Comprenderanno l&#8217;importanza del loro ruolo nell&#8217;azienda che opera in un ambiente economico sempre pi\u00f9 dinamico. Al termine del corso i partecipanti avranno acquisito le competenze necessarie per sostenere l&#8217;esame professionale finale per Capo o Capa del marketing. Il materiale, ampio e ben strutturato, viene fornito in formato elettronico (incluso nel costo della formazione).<\/p>\n<p>Nota: l&#8217;ordine delle materie pu\u00f2 variare di volta in volta.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Criteri d&#8217;ammissione&#8221;][vc_column_text]L\u2019ammissione all&#8217;esame federale \u00e8 assicurata alle persone che soddisfano i requisiti seguenti:<\/p>\n<p>a) sono in possesso di un attestato federale specifico del settore (ad esempio, specialista di marketing con attestato federale), di un diploma di un altro esame professionale superiore, di un diploma di una scuola universitaria professionale o di un diploma universitario<\/p>\n<p>e<\/p>\n<p>possono dimostrare di aver maturato almeno tre anni di esperienza in ambito manageriale e\/o esecutivo nel settore del marketing.<\/p>\n<p>Sono anche ammessi all&#8217;esame i candidati che:<\/p>\n<p>b) possiedono un attestato federale di capacit\u00e0 (formazione iniziale) della durata di almeno tre anni, di un diploma riconosciuto di una scuola commerciale o di una scuola di formazione generale, o di un diploma di maturit\u00e0<\/p>\n<p>e<\/p>\n<p>dispongono di almeno sei anni di esperienza professionale, di cui tre in una posizione di gestione e\/o leadership nel settore del marketing.<\/p>\n<h3><\/h3>\n<h3>Altri requisiti<\/h3>\n<ul>\n<li>capacit\u00e0 analitiche<\/li>\n<li>approccio orientato al marketing<\/li>\n<li>buone conoscenze manageriali<\/li>\n<li>buone capacit\u00e0 di comunicazione<\/li>\n<li>buone conoscenze linguistiche (lingue straniere).<\/li>\n<\/ul>\n[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Inizio dei corsi e dettagli&#8221;][vc_column_text]\n<h4><strong>CAPO E CAPA DEL MARKETING CON DIPLOMA SUPERIORE FEDERALE<\/strong><strong>\u00a0\u2013 VARIANTE A)<\/strong><\/h4>\n<p><strong>450 lezioni di 45 minuti<\/strong>, di cui circa 1\/2 sono proposte nella prospettiva del \u00ab Blended Learning \u00bb, con diversi dispositivi online, concetti e metodi di apprendimento misto, tra cui progetti multimediali e numerosi casi di studio &#8211; durata della formazione 3-4 semestri, costo della formazione: <strong>19\u2019630 CHF\u00a0<\/strong><u>(escluse<\/u> le tasse dell&#8217;esame federale)<\/p>\n<p>Partecipanti: il corso \u00e8 adatto a persone provenienti da tutti i settori dell&#8217;economia, idealmente in possesso di un diploma federale di specialista in marketing o con una buona esperienza nel settore, responsabili di un&#8217;area aziendale, che guidano un team di collaboratori o che hanno precedentemente guidato un team di collaboratori e che vogliono sostenere l&#8217;esame superiore di Capo o Capa del marketing con diploma federale.<\/p>\n<p>Vantaggio finanziario: con le sovvenzioni del 50% il tuo investimento nella formazione sar\u00e0 di CHF 9\u2019180, contattaci per maggiori informazioni o visita la pagina della SEFRI al link www.sbfi.admin.ch\/contributi<\/p>\n<h4><strong>CAPO E CAPA DEL MARKETING CON DIPLOMA SUPERIORE FEDERALE <\/strong><strong>\u2013 VARIANTE<\/strong> <strong>B)<\/strong><\/h4>\n<p><strong>240 lezioni di 45 minuti<\/strong>, di cui circa 1\/2 sono proposte nella prospettiva del \u00ab Blended Learning \u00bb, con diversi dispositivi online, concetti e metodi di apprendimento misto, tra cui progetti multimediali e numerosi casi di studio &#8211; durata della formazione 2-3 semestri, costo della\u00a0 formazione: <strong>12\u2019970 CHF <\/strong><u>(escluse<\/u> le tasse dell&#8217;esame federale)<\/p>\n<p>Partecipanti: il corso \u00e8 adatto a persone con un&#8217;ottima esperienza nel settore, a manager che sono responsabili di un&#8217;area aziendale, che guidano un team di dipendenti o che hanno precedentemente guidato un team di dipendenti e che vogliono sostenere l&#8217;esame superiore di Capo o Capa del marketing con diploma federale.<\/p>\n<p>Vantaggio finanziario: con le sovvenzioni federali del 50%, il tuo investimento nella formazione sar\u00e0 di CHF 6\u2019495, contattaci per maggiori informazioni o visita la pagina della SEFRI al link www.sbfi.admin.ch\/contributi<\/p>\n<h4><strong>INIZIO DEI CORSI IN PRIMAVERA E IN AUTUNNO<\/strong><\/h4>\n<p><strong>Un valore aggiunto interessante: <\/strong>KAIROS ti offre la possibilit\u00e0 di scegliere liberamente la lingua della tua formazione e la lingua in cui sostenere gli esami (tre lingue nazionali + inglese per il lavoro di diploma).[\/vc_column_text][\/toggle][toggle color=&#8221;Default&#8221; title=&#8221;Titolo ottenuto&#8221;][vc_column_text]\n<div class=\"text-block__text\">\n<p><strong>TITOLO<\/strong><\/p>\n<p>Le persone che superano l&#8217;esame possono avvalersi del titolo riconosciuto seguente:<\/p>\n<p><strong>Capo o Capa del marketing con diploma superiore federale<\/strong><\/p>\n<p>Per la traduzione inglese il titolo corrispondente \u00e8 &#8220;Head of Marketing, Federal Diploma of Higher Education&#8221;.<\/p>\n<p>Gli esami scritti e orali hanno luogo ogni anno a maggio (Lucerna).[\/vc_column_text][\/toggle][\/toggles][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; 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